Fake Realtors Imagine Artistic Uses for Neglected Buildings 
Since the crash of the real estate market, signs advertising flashy new developments can seem almost ironic. But Rob Walker has turned them into an art form. "We decided this was an interesting medium," relates Walker, of the Hypothetical Development Organization. He asks artists to imagine inventive uses for neglected city buildings, and to render these on ad-style signs that will be hung on the buildings themselves. The concepts are, in Walker's words, "blatantly implausible," and this is by design. If an ad for a glossy high-rise is only a pipe dream, why not have more interesting pipe dreams? The signs produced so far include "Museum of the Self," which is adorned with a massive Facebook "like" thumb; a designated "Loitering Centre", which envisions tasteful malingering in a dilapidated shed on Magazine Street; and the "Velvet Rope Artisan Workshop," whose description defends its premise quite reasonably: "If you need a velvet rope, you want a handmade, custom velvet rope, from a recognized velvet rope artisan." Walker emphasizes that this is foremost a creative project—not an urban planning commentary: "To some extent the project draws attention to overlooked and underused structures. But our main goal is to tell entertaining stories." Image: Mobile Cornucopia by Candy Chang
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