| Celebrity Blackout on Twitter and Facebook for World AIDS Day 
Can you go without Lady Gaga tweets for a day? On Wednesday you might have to. It's part of a $1 million fundraiser for World AIDS Day called Digital Life Sacrifice. Lady Gaga, Usher, Justin Timberlake, Alicia Keys, and others all plan to deprive their fans of momentary musings until they collect $1 million for Alicia Keys' AIDS charity Keep A Child Alive. Think of it as celebrity social media extortion for a good cause. Keys made the recruiting calls personally. Each celebrity will also appear in a "last tweet and testament" video to make the point that we Americans care tremendously about the loss of a single celebrity life, but ignore the tragedy of millions of AIDS deaths. The money goes to treatment for children with HIV/AIDS in India, Kenya, Rwanda, Uganda, and South Africa. Doing nothing on social media is just about the easiest imaginable way to leverage the power of celebrity, but $1 million seems paltry when you think that Lady Gaga has more than 7 million twitter followers and 24 million Facebook fans. She alone should be able to extort $10 million from her hordes of admirers in a single day.You can donate online, via text message (text "ALIVE" to 90999), or buy a fully scannable bar coded "Buy Life" T-shirt that your friends can actually scan to donate. Not a bad idea, if you don't mind your friends pointing their cell phone scanners right at your chest. Read and discuss 
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